Lauren + Elizabeth
Lauren & Elizabeth offers unique gifts with the option to personalize. Lauren curates items that are made in America, give back to charities, support other small businesses and/or are made of all natural materials. She also gives back by donating monogrammed hats to those fighting cancer. In an age of mass-production, Lauren & Elizabeth makes gift giving personal and meaningful.
We designed a monogram-based logomark to serve as the brand icon, combining both initials with an ampersand. The brand design includes a navy and blush palette with touches of gold for emphasis, which is used in a variety of combinations in the custom monogram-based pattern used for gift wrapping purchases.
We also developed the ecommerce website, which allows customers to choose the type of embroidery or vinyl print customizations they want for each product by putting in their name or initials, thread/print color, and font of choice for a truly custom shopping experience.
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