Fitness & Nutrition
Lauren Sambataro is a celebrity trainer and personal lifestyle coach based in LA and NYC. She’s so amazing and brings intensity and passion to everything that she does, which is why we decided on a bold black and white color scheme with pops of energizing ruby red and subtle blue and green undertones.
The logo design we kept clean and bold, with the signature icon being a clever combination of Lauren’s initials. Finally, we added a tropical leaf accent with blue and green tones to match the color palette, bringing a fresh edge to the bold look.
For the website, we used large, striking black and white imagery, with a little secret: the photos come to life in full color when the mouse hovers over them. Combined with parallax effects, handwritten accents and pops of ruby, we took an ordinary website to the next level.
Headshots by Jay Sullivan
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