Twist Travel Magazine
a new twist on family travel
Twist Travel Magazine is the all around, one-stop travel resource for millennial families. Beyond just trip planning, Twist is all about designing a travel-inspired life. From global-inspired recipes and fashion to unique destination and insider tips, Twist goes above and beyond traditional magazines with a bright fun *twist* on family travel.
To capture this bright, fun and stylish personality, we started with a colorful and slightly whimsical brand palette reminiscent of landscapes around the world, from beaches to cities to deserts and jungle. From there we created a “twisty” script and soft-serve ice cream style icon to top it off.
We also created seven custom monochrome landscapes from around the world to be used in marketing materials and email newsletters, including: Amsterdam, Japan, the Caribbean, the American Southwest, New York City, the Great Barrier Reef, the African Savannah, Paris, and the Middle East.
For the website, we used full-width, bold imagery in the headers to transport the reader to far away destinations. We also added an ecommerce where readers can purchase the print copies of the magazine or sign up for a yearly subscription.
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